Wednesday, 29 January 2014

Cinema & television are marketing tools for fashion

Fashion industry is using cinema and television as marketing tool to advertise products. Fashion nowadays already become part of the elements and kind of an important one that people expected to see on screen. Especially in fashion films, fashion and designer brands are the lead on the film. Story and fashion naturally combine in the movie, audience can see brands everywhere, the outfit, the shoes, the bags, perfume... it is eye catching. Audience sink in that stunning scene and lifestyle, who wouldn't wish to become the charter in the film? This is how fashion industry promote their brand. The two popular fashion film at all times are the Sex and The City and The Devil Wears Prada. The movie of Sex and The City is like a runway show however it is on screen. All of the outfits they are wearing are stunning however I find that it is not realistic to wear just like that in normal life. It is not pratical most of the time. However, this is the fashion film, you don't need pratical. Only dramatic outfits can catch the audience' eyes.

Sex and The City:

The above picture:  Charlotte wears a Prada dress and shoes; Carrie sports a Ralph Lauren top, pants, tie and vest with Manolo Blahniks; Miranda wears an Alberta Ferretti dress with Luciano Padovan heels; and Samantha works a Valentino skirt, Thierry Mugler jacket and Fendi tote.

The Devil Wears Prada:

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